Desert Rose Est 1962 Integrated Approach

We’ve all heard of The Knowledge Economy. People talk about us entering The Conceptual Age. You’ve read about Intellectual Capital and The Business of Ideas.

Today’s world is full of ideas.

Many of us are frustrated with their progress. Startling and brilliant ideas get compromised. Many don’t turn out as planned. And some simply never see the light of day.

At Desert Rose Est. 1962, we love ideas too. Big ideas, clever ideas, revolutionary ideas, new ideas. Ideas

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A BRAND New You

A BRAND New You

Shoe Silhouettes. 92 different shoes! Vector, fully editable. stock photographyShoe Silhouettes. 92 different shoes! Vector, fully editable. stock photographyShoe Silhouettes. 92 different shoes! Vector, fully editable. stock photography

That cross-trainer you’re wearing — one look at the distinctive swoosh on

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Our Integrated Approach

Today’s world is full of ideas.

Many of us are frustrated with their progress. Startling and brilliant ideas get compromised. Many don’t turn out as planned. And some simply never see the light of day.

At Desert Rose Est. 1962, we love ideas too. Big ideas, clever ideas, revolutionary ideas, new ideas. Ideas innovate the world. We’re passionate about them

But we can all recount the withering disappointment of having them fail to happen.

So we started Desert Rose

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Social Media

There is a lot to be said for social media and the ability that it has to link people, businesses and communities. The social media channels available to the Brand Manager these days are vast and many sucessful campaigns are being structured around the use of social media. Facebook for one has changed the way we communicate with each other, it has opened up a universe of opportunities for

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follow Desert Rose Establishment 1962 on facebook

 

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Ideas Tank – ‘Brand Groupies’

Brands  are constantly evolving and so to are the ‘brand groupies’. Innovating our brand is not only about the brand, but more importantly it is about being diligent in monitoring the perceptions of our target market.

The world of Brand is invigorating and exciting in that it offers the strategist an ongoing challenge – the challenge of staying one step ahead of the what your competitors are doing and the emotional

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Desert Rose Est 1962 took the Fashion Style Test

Our Brand is:

My style is Cultured, Refined, and Classic!

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Brands & Product Placement

 

Brandsploitation: A New Genre in FilmBrandsploitation: A New Genre in Film

FADE IN: What came before In many ways this article is a sequel; call it “2” or “The Return” or “Product Placement Redux” or Placementer.” It follows others in examining the product placement phenomenon in film. Some of the available coverage is insightful, most of it is monotonous, and too much of it uses a plot

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Interested in Trendwatching – 15 New Trends

 

  1. Know why you’re tracking trends
  2. Don’t get your trends mixed up
  3. Know a fad when you see (or smell) one
  4. Don’t apply all trends to all people
  5. Be (very) curious
  6. Have a Point of View
  7. Benefit from an unprecedented abundance of resources
  8. Name your trends
  9. Build your Trend Framework
  10. Start a Trend Group (even if it’s just you)
  11. Secure senior backing or be doomed
  12. Don’t worry about timing or life cycles or regional suitability

Desert Rose Establishment – Another Brilliant Idea

2010 Has been the most fabulous year for the Desert Rose Establishment 1962 in that we have been exposed to many diverse and exciting challenges.

In the true spirit of the Establishment they have all been launguished and approached with the professional gusto that our Establishment is built on.

On & Up we move forward, motivated and excited at the wonderful prospects and partnering opportunities  that lie ahead for the DR Establishment.

Our training arm recently received great

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About

Establishment

Definition: The act of establishing; a ratifying or ordaining; settlement; confirmation.

Desert Rose Establishment 1962 constitutes a Creative and Communications element with the creative line focusing on the promotion of our  jewellery line, namely HuBo Original Designs due for release later this year.

The communications element, which is our main focus, provides professional assistance in Business Training, People Training, Training in Brand,  Business Strategy, Business Establishment, Brand management, Brand Evaluation, Brand Audit, Business and Marketing Plans, Campaign Establishment, structuring of Business Models from Non Profit through to establishing a new small business.

Desert Rose Establishment 1962 believes in outsourcing and partnering in projects with professionals in the mentioned areas of expertise.

Strong communicators with leadership qualities and the creative ability to build brands, drive product innovation and tap into leading international trends, ensures that Desert Rose Establishment 1962 manages and meets the expectations of its target audience.

“Building Brands, Building People, Building Businesses”

 

 

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