That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end …

You’re branded, branded, branded, branded.

It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

It’s that simple — and that hard. And that inescapable.

The Concept

The objective behind the establishment of an individual Brand Identity and Personal Performance Management Plan, is to assist the employee in establishing their key attributes and to demonstrate to them the benefit of applying their inherent skills to the business environment.

The structure allows for diversification and growth of the employee, whilst maintaining an individual set of values and principles that are in line with the identified companies core areas.

We align the companies Brand values, policies and procedures with the natural strengths of the employee and teach them how to turn their perceived weaknesses into strengths that add value to themselves and the company as a Brand.

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