A BRAND New You

A BRAND New You

That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end …

You’re branded,

Our Integrated Approach

Today’s world is full of ideas.

Many of us are frustrated with their progress. Startling and brilliant ideas get compromised. Many don’t turn out as planned. And some simply never see the light of day.

At Desert Rose Est. 1962, we love ideas too. Big ideas, clever ideas, revolutionary ideas, new ideas. Ideas innovate the world. We’re passionate about them

But we can all recount the withering disappointment of having them fail to happen.

So we started Desert Rose

Social Media

There is a lot to be said for social media and the ability that it has to link people, businesses and communities. The social media channels available to the Brand Manager these days are vast and many sucessful campaigns are being structured around the use of social media. Facebook for one has changed the way we communicate with each other, it has opened up a universe of opportunities for

follow Desert Rose Establishment 1962 on facebook

Ideas Tank – ‘Brand Groupies’

Brands  are constantly evolving and so to are the ‘brand groupies’. Innovating our brand is not only about the brand, but more importantly it is about being diligent in monitoring the perceptions of our target market.

The world of Brand is invigorating and exciting in that it offers the strategist an ongoing challenge – the challenge of staying one step ahead of the what your competitors are doing and the emotional

Desert Rose Est 1962 took the Fashion Style Test

Our Brand is:

My style is Cultured, Refined, and Classic!

Brands & Product Placement

FADE IN: What came before In many ways this article is a sequel; call it “2” or “The Return” or “Product Placement Redux” or Placementer.” It follows others in examining the product placement phenomenon in film. Some of the available coverage is insightful, most of it is monotonous, and too much of it uses a plot device involving “E.T.” and Reese’s.

Act I, Scene 1: The part about defining what we’re talking about “Product placement, brand

Interested in Trendwatching – 15 New Trends

1. Know why you’re tracking trends
2. Don’t get your trends mixed up
3. Know a fad when you see (or smell) one
4. Don’t apply all trends to all people
5. Be (very) curious
6. Have a Point of View
7. Benefit from an unprecedented abundance of resources
8. Name your trends
9. Build your Trend Framework
10. Start a Trend Group (even if it’s just you)
11. Secure senior backing or be doomed
12. Don’t worry about timing or life cycles or regional suitability
    
    3pm on 11/23/10 | No Comments | in Category: Building Brands, Building Businesses, Building People, Desert Rose Establishment, Desert Rose Establishment Foundation, On the Couch with Desert Rose Read More

Desert Rose Establishment – Another Brilliant Idea

2010 Has been the most fabulous year for the Desert Rose Establishment 1962 in that we have been exposed to many diverse and exciting challenges.

In the true spirit of the Establishment they have all been launguished and approached with the professional gusto that our Establishment is built on.

On & Up we move forward, motivated and excited at the wonderful prospects and partnering opportunities  that lie ahead for the DR Establishment.

Our training arm recently received great